RSC Marketing and Advertising
#2 WHEN to Start Cooking!
Updated: Feb 23, 2021
We’re glad you're back! Following our last post on HOW to use Social Media More Effectively, next up is WHEN you should post.
This is a question we get asked from our clients all of the time so it’s a great topic to cover. Unfortunately, it seems to be a moving target so we will do our best to pull together a few reputable resources to provide you the most current data.
Timing is everything! You got that right and it’s different across each of the platforms so there seems to be some strategy involved. And who would’ve guessed that Covid-19, yes Corona, would have an impact on when to post because apparently now people's behaviors have changed. Their routines have literally changed overnight beginning with their places of business moving to remote workstations. Coupled with the stay at home order and the new words of 2020, “Social Distancing,” social media has become a really important tool for people to connect.
That being said, people are online more than ever now. In our last blog post which covered WHAT content to post, a company in particular has done extensive research on the optimal times to send. In fact, built into their platform is a tool called “Optimal Send Times” that you have access to.
Sprout Social has taken the guessing out of it and provided real data to help make better decisions on when to post. In an article they posted in 2020, “How Covid-19 has changed social media engagement” written by Elizabeth Arens, here’s the scoop:
Facebook: Mondays, Wednesdays and Fridays from 10–11 a.m (11 being peak)
Instagram: Mondays, Tuesdays and Fridays at 11 a.m. and Tuesdays at 2 p.m
Twitter: Fridays 7–9 a.m (9 being peak)
LinkedIn: Wednesdays at 3 p.m, Thursdays at 9–10 a.m. and Fridays from 11 a.m.- Noon.
According to a recent article published by Optinmonster, written by Jacinda Santora they pooled together a few different resources to compile their data. These are trusted experts in the world of Social Media - Oberlo, Hootsuite, Later and more.
They found that the time of day that you post varies on each of the different platforms mainly because the types of people engaging in each of these varies. For example, LinkedIn caters more to business professionals whereas Instagam and Facebook or more social like platforms. So it makes sense that you would post differently to each of these platforms.
According to data compiled by Hootsuite, Later, SproutSocial and TrackMaven, who all work with tons of different brands, their research was consistent and Optinmonster broke it down like this (varied slightly by your type of business):
Facebook: B2B: Tuesdays, Wednesdays or Thursdays between 9:00am and 2:00pm. B2C: Mondays, Tuesdays or Wednesdays at 12:00pm
Twitter: B2B: Mondays or Thursdays between 9:00am and 2:00pm. B2C: Mondays, Tuesdays or Wednesdays between 12:00pm-1:00pm
Instagram: Wednesdays at 11:00am and Fridays between 10:00am and 11:00am
LinkedIn: B2B and B2C, Wednesdays at 9:00am or at 12:00pm
Like we said, it’s sort of a moving target and this data changes often (and is slightly different depending on the resource) but for now, try to follow these general guidelines to maximize your engagement, which is to post during peak hours!
It’s not an exact science and it’s easy to get overwhelmed so do your best and take notice of how your posts are doing. From there, you can make slight adjustments to see what is working best for your business. Be flexible, have some fun with it and remember being consistent is key!
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