• RSC Marketing and Advertising

Extreme Website Makeover - Check Out Our NEW Website!

Time for a Re-FRESH? Creating and keeping your brand identity fresh is key to any business. So is ensuring you are communicating the key reason(s) why sales prospects should do business with you. At RSC Marketing & Advertising, this is something that we are always thinking about, not only for our customers but for ourselves too. Your brand helps you identify and define your key differentiators, including your competitive advantage: the thing you do better than any of your competitors. It is how your customers recognize and experience your business. It is more than just a logo, it’s reflected in everything from your website, your email signature, your business cards and marketing materials and advertising.


For us, a NEW YEAR has never been more significant and going into 2021 meant we needed a NEW LOOK and a website that more succinctly communicated our core strengths and benefits! So we started with a Website Makeover.


Let us know in the comments below what you think of the new design!



Old RSC Website
New RSC Website

Does your website need a makeover or a trip to the morgue?


Here are the differences between the two:


Makeover

  • Can be done in pieces

  • Best for websites with low bounce/abandon rates

  • Generally won’t affect sites functionality

  • Inexpensive

  • Easy to implement quickly

Redesign

  • May take weeks or months to complete fully

  • Best for websites with high bounce/abandon rates

  • May involve an overhaul of the site’s CMS

Small website changes can deliver BIG improvements! If you’re feeling like your website is looking a little stale, you may not need to throw it all out and start over. Making a tweak here and there can help perk it up. Perhaps you want to add more functionality to enhance your website user experience, like improving your navigation, adding customer reviews, or adding e commerce tools. You may need to update the design to improve the look, feel and even the functionality like adding ADA compliance or chat function plug-ins. Sometimes you just need some graphic enhancements, typography and color adjustments; or even site optimization.


Here are some tips on small web design changes that can make a big difference:


  1. Update Your Fonts

  2. Update the Visual in Your Web Design

  3. Use Whitespace Wisely

  4. Simplify Your Web Design

  5. Standardize the Buttons Throughout Your Entire Web Design

  6. Freshen Up the Copy

  7. Add Or Enhance Customer Engagement Tools

Our web experts are here to help you implement changes to your website quickly and efficiently. We provide affordable website maintenance, website makeovers, redesigns, all of the heavy lifting nuts to bolts. Visit our website for more info on Website Services


RSC Marketing & Advertising provides small and medium size business owners with affordable and creative marketing services designed to increase sales.


We would love to speak with you about your business! Call us today at (888) 728-0703, ext. 100 or email us at info@rscmarketing.com. For a complete list of services, visit our website at rscmarketing.com


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