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Lexus Of Thousand Oaks

STRATEGY

Lexus of Thousand Oaks is a luxury franchise that truly delivers exceptional customer service. Though an operational reality, for a long-time advertising focused solely on lease and finance specials…It didn’t differentiate the dealership from any other Lexus dealer, let alone competitive luxury stores.

Challenge: Concurrent with completion of a new, luxurious facility, RSC Automotive Marketing was tasked with touting why customers love Lexus of Thousand Oaks while educating prospects about the new location.

Solution: The advertising RSC Automotive Marketing created gave our target audience a tour of the facility and features a new company spokeswoman, to add a human and more personal presentation than prior campaigns. The advertising showed other customers enjoying the amenities, and then combined this “inside look” with current incentives to drive immediate traffic.

Result: Despite flat or declining Lexus sales throughout the region, Lexus of Thousand Oaks has been able to drive modest month-over-month unit sales increases, a significant achievement vis a vis their competition.

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